Mountains of Torridon

Some examples of Hi-Clarity projects

Withymead Logo

Withymead Nature Reserve

Visitor Leaflet and Map - 2020

Brand, Signage, Interpretation - 2018

Strategic Plan - 2017

Withymead is a delightful nature reserve beside the river Thames near Goring in Oxfordshire.

Famed for its Loddon lilies, reed fen and riverside wildlife, the reserve was founded by Anne Carpmael as a conservation and education resource for the local community.

In 2020 Ivor added to the initial interpretation work outlined below, by writing a new Withymead visitor leaflet, beautifully illustrated by designer David Goodman of Llanfyllin.

In 2017 the Withymead trustees wished to improve the way the reserve was signed and interpreted, so that visitors could better enjoy its special qualities.

Ivor Coleman was appointed to write a strategy for the reserve, encompassing branding, signage, marketing and interpretation.  

Having written the plan, Ivor then put it into practice, creating a consistent identity for Withymead, a new set of signs for the reserve and two interpretation panels.  

All these were installed ready for the 2018 summer visitor season and have been much appreciated as adding to the visitor experience.

Local graphic designer, Linda Francis, helped create the new Withymead logo and displays.

The plan is to further enhance the way that Withymead is presented to the public, building on this strong foundation and providing more interpretive information about its fascinating biodiversity and history.

Withymead Map

Withymead Nature Reserve illustrated map


Withymead display panel

Display panel

Withymead Forest School sign

Forest School sign   

St Nicolas Church heritage logo

David Goodman graphic design

St Nicolas Church, Pevensey

Heritage Exhibition - 2018

Strategic Plan - 2016

St Nicolas Church in Pevensey is a special place of great historical significance.  It was built very near the spot where William the Conqueror and his Norman fleet landed in 1066, when today's inland Pevensey was actually on the shoreline of a strategic peninsula.  

The new church in 1216 was a tangible manifestation of Pevensey's newfound status as a member of the Confederation of Cinque Ports.

At the time of its 800th anniversary in 2016, St Nicolas Church needed substantial restoration. A Heritage Lottery Fund application, aimed at financing the necessary works, also required a Heritage Strategy for this prime example of Early English church architecture.

Ivor Coleman was selected as the consultant to write this plan, which led to the award of funding for a heritage exhibition within the building.

The Heritage Strategy focused on the church's pivotal role in the local community, an evolving and captivating story of fluctuating fortunes in Pevensey and its environs, centred on the church as a place of pilgrimage, prayer and peace.  

Once funding was obtained, the heritage story was brought to life through a series of interpretive displays appropriate to the sacred surroundings. These were written and designed by Ivor Coleman, after collaborative research with Pevensey's other notable historic sites, such as the castle and court house.

As a centre-piece for the exhibition, graphic artist David Goodman created a superb illustration of Medieval Pevensey in the early 13th century, when its new church was completed. He also designed an evocative church heritage logo adapted from Pevensey's Cinque Port seal, depicting St Nicolas, patron saint of seafarers.

  St Nicolas Church heritage sign
St Nicolas Church heritage sign

St Nicolas Church at times of conflict
One of the new heritage displays in church

Clwydian Range & Dee Valley AONB logo

Limestone Country, NE Wales

Visitor Guide & Walks Booklet - 2017

Within the Clwydian Range and Dee Valley Area of Outstanding Natural Beauty in North Wales lies one of our finest limestone landscapes.

The limestone country between Llangollen and Mold is magnificent, with its characteristic dry valleys, cliffs and screes, disappearing streams and caves.  The distinctive biodiversity, agriculture, industrial heritage and culture associated with the limestone makes this a truly special place.

Denbighshire Countryside Service wanted to encourage people to explore and enjoy the area more fully.  To do this a visitor guidebook was commissioned.  Ivor Coleman was chosen to research and write the new booklet, along with David Goodman as designer and illustrator.

Discovering Limestone Landscapes covers the geology, nature, industrial heritage, hill farming and culture of this area.  It also includes six inspiring walks that take the visitor to some of highlights of this wonderful countryside.

Discovering Limestone Landscapes

The new guidebook (click on image to open)


Clwydian Range & Dee Valley AONB logo

Clwydian Range & Dee Valley

Area of Outstanding Natural Beauty

AONB Extension:

Communications Plan - 2015

Brand Design - 2012

In 2011 the designated landscape of Clwydian Range Area of Outstanding Natural Beauty was extended to embrace the magnificent scenery of the Dee Valley around Llangollen.  

Ivor Coleman and Splinter Design were appointed to update their previous branding strategy for the AONB, designed in 2010 before extension.
An immediate first step in 2012 was to update the Brand Design Guidelines.  This included revising the description of the AONB and redesigning its logo to reflect all aspects of the now broadened protected landscape.  
In 2015, Ivor Coleman revised the communications strategy for the AONB to include the newly designated areas.  He also wrote new overview material for use when representing the area publicly in talks, leaflets and other communications.
New branded waymarking

Hampshire County Council

Hampshire Countryside Service

Hampshire's Country Parks

Interpretation Review - 2014/2015

Hampshire County Council wished to review all aspects of the facilities, marketing, interpretation and business of its much-loved Country Parks.

These comprise: Lepe Country Park (CP), Victoria CP, Manor Farm CP, Staunton CP,  Queen Elizabeth CP and Titchfield Haven National Nature Reserve.  
Planning Solutions Consulting Ltd was chosen to undertake this work, to include recommendations for future development as well as assessment of current provision.  

As a member of the PSCL team, Ivor Coleman delivered the "Visitor Journey" component of the study.  This focussed on interpretation and signage at each location, reviewing their effectiveness in engaging visitors with these places' special stories.
This comprehensive review has enabled Hampshire County Council to make decisions about the future direction for its parks.  It also forms the basis for more detailed planning of the way forward in each area of concern, including interpretation.
Titchfield Haven National Nature Reserve

Entrance sign at Titchfield Haven National Nature Reserve

D-Day Panel at Lepe Country Park

D-Day interpretation panel at Lepe Country Park

Caldicot Castle logo

Caldicot Castle Country Park


Design and Implementation - 2015

Interpretation Plan - 2012

In 2012 Monmouthshire County Council wanted to improve the way that historic Caldicot Castle Country Park was presented to the public.  

Ivor Coleman developed a comprehensive new interpretation plan to enable this.  His work was part of a wider project to review all aspects of the attraction's business, marketing and public communications, managed by visitor attraction specialists Planning Solutions Consulting Ltd.  
Development of the interpretation plan included wide ranging consultation with local groups, such as Friends of Caldicot Castle, also specialists in archaeology, medieval history and natural heritage. 
In 2015 Ivor was asked to implement various aspects of his interpretation plan.  

This introduced new theming of the country park as "the home of Welsh castle life".

Interpretation concentrated on compelling stories of the castle's past in Anglo-Norman, 14th century, Victorian and post-WW2 eras.
Guard Room in the Keep

Caldicot Castle courtyard panel

Gatehouse Banquet Room
Wales Coast Path

Monmouthshire County Council

ARC Creative Design Ltd

Monmouthshire Coast

Wales Coast Path

Interpretation and Signage - 2013

Monmouthshire County Council required:
  • a thorough review of existing signage and interpretation along the Monmouthshire section of the new Wales Coast Path 
  • a plan for providing enhancements to these visitor facilities 
  • new marketing materials to highlight why this is a special coastline worth visiting.
Ivor Coleman and ARC Creative Design Ltd  were selected to deliver all the elements of this project. Ivor led the audit, planning, concept development, messaging and writing.  ARC led design, production and installation.  
A highlight of the enhanced interpretive facilities is the new viewpoint at Black Rock, taking in breathtaking vistas of the magnificent Severn Bridges and illustrating the estuary's amazing birdlife, geology and engineering heritage.
A visitor guide was created to present the coast as an important element within Monmouthshire's tourism strategy.

The guide presents the area as the southern gateway to the Wales Coast Path, highlighting the special attractions of the coast for
all types of visitors, including families, day trippers, vacationers and long distance trail followers.
New web-based material was also created, providing a summary of coastal highlights within Monmouthshire's overall tourism website.

New information was also deployed on the popular History Points website, used widely along Wales Coast Path and elsewhere, as a means of providing easy access to interesting site information through Quick Response Codes en route.

Black Rock viewpoint

Black Rock viewpoint

Monmouthshire Coast visitor guide

New visitor guide (click on image to open)

South Downs National Park

Planning Solutions Consulting Ltd

South Downs

National Park Authority

Interpretation Audit - 2011/2012

Ivor Coleman and Planning Solutions Consulting Ltd (PSCL) designed and implemented a comprehensive review of interpretation facilities across the recently designated South Downs National Park.
South Downs National Park Authority needed a thorough record of what interpretation was already in place and how effective it was, so that they could plan for future interpretive provision.
The audit covered 35 sites across the National Park, representative of the range of stories told about this landscape and managed by a variety of land managers, including Natural England, the National Trust and the Wildlife Trusts.
The report provided a thorough review of current interpretive provision and practice, together with recommendations for future development and implications for other aspects of National Park planning.  It has since proved a valuable tool in developing new visitor facilities.

Interpretation at Old Winchester Hill, Natural England

Old Winchester Hill interpretation, Natural England

Interpretation at Gilbert White's Garden, Selborne

Interpretation at Gilbert White's Garden, Selborne

Clwydian Range logo

Splinter Design Communications

Clwydian Range

Area of Outstanding Natural Beauty

Brand Communications - 2010

Ivor Coleman and Splinter Design created a comprehensive branding programme to underpin all communications for Clwydian Range AONB.
The work, commissioned as the communications basis for the area's Sustainable Tourism Strategy, balanced the interests of conservation, recreation, community and tourism.
Delivery included: Brand Review & Definition, Brand Guidelines, Communications Strategy, Sense of Place Toolkit, Clwydian Range Visitor Guide and Map.
The Sense of Place Toolkit tells all aspects of the Range's compelling story, providing words and pictures to help local businesses and organisations represent the special qualities that the area offers.
Clwydian Range Visitor Guide

Loggerheads Country Park

Loggerheads Country Park

Interpretation Plan - 2010

Loggerheads Country Park is a scenic and interesting part of the Clwydian Range landscape in north east Wales, much loved by its many visitors.  

Interpretation had evolved here in a rather disjointed manner and needed an overall plan as a basis for future development.
Ivor Coleman worked closely with Country Park staff to produce a professional plan that brought interpretation into a clear structure, identified key opportunties for enhancement of provision and positioned Loggerheads as the gateway to Clwydian Range AONB.
As a result of Ivor's plan, interpretation here has since made a number of very positive advances. The visitor experience has been enhanced through improved sense of arrival, stronger storytelling and better information provision.  

View over Loggerheads Country Park

View across Loggerheads to the Clwydian Range

The cafe and green at Loggerheads

The cafe and green at Loggerheads

Denbighshire County Council

ARC Creative Design Ltd


Countryside Service

Horton's Nose Interpretation - 2010

Hi-Clarity Communications and ARC Creative Design created new interpretive display panels for Denbighshire Countryside Service at Horton's Nose in Rhyl.
The sand dunes at Horton's Nose are a remnant of the once extensive duneland along the North Wales coast.  The new panels tell how the outlook from Horton's Nose, Rhyl's natural point of view, has changed and is changing still.
The panels were devised and written by Ivor Coleman, designed and built by ARC Creative Design Ltd.
Promenade Panel, Horton's Nose, Rhyl

Harbour Panel, Horton's Nose, Rhyl

Duneland Panel, Horton's Nose, Rhyl

  Brecon Beacons National Park

Fforest Fawr Geopark

Matthew Davies Media Ltd

Tony Kerins - Illustrator

Brecon Beacons National Park

Fforest Fawr Geopark

Geopark Interpretation - 2008

Ivor devised the storyline and wrote the content for the Waterfalls Centre in Pontneddfechan, telling the story of the Fforest Fawr Geopark, a landscape "Shaped by Rock".
One of the highlights is Ivor's series of Geopark films, which he wrote and presented: On the Scene Today (relating geology to landscape); Our Geopark (perspectives of locals and visitors); and The Waterfalls (atmosphere and magic of iconic landforms).
The films were created in collaboration with Matthew Davies Media Ltd, producers of broadcast quality documentary films.
Ivor also adapted some well-known local stories, writing the words for a Myth and Mystery story bookcollaborating  with Tony Kerins who illustrated them.
Fforest Fawr Geopark - Shaped by Rock

Legends of the Brecon Beacons - words Ivor Coleman, illustrations Tony Kerins

Loch Lomond & The Trossachs National Park

Loch Lomond & The Trossachs

National Park

Sustainable Travel Initiative - 2008

This was part of a programme to encourage visitors to travel around the new National Park by sustainable means of transport
Ivor devised and wrote the content for sustainable travel information panels at key gateways to the Park.
As the basis for this he identified and researched sustainable travel options and accessible attractions.
The panels were installed at Greenock Ferry Terminal and Crianlarich Railway Station. 
Crianlarich Railway Station Panel

Rothiemurchus Estate


  Cairngorms National Park Authority

Rothiemurchus Estate

    ... in Cairngorms National Park

Rothiemurchus Forest Guide - 2007

  • Ivor planned and project managed this programme, having gained National Park support and funding.
  • The centrepiece was a  visitor booklet, which Ivor devised and wrote, collaborating with Ardchattan Solutions on design.

Rothiemurchus Visitor Guide - 2006

  • Ivor helped the estate revitalise its annual visitor guide, suggesting a new structure and writing all the content.   

Rothiemurchus Communications Study - 2005

  • This was a thorough review of all the estate's existing communications.
  • Ivor presented a report on each area of activity and recommended a new integrated strategy.
Rothiemurchus Forest Booklet, words Ivor Coleman, photo Peter Cairns, graphic design Ardchattan Solutions

Web site designed and built by Ivor Coleman using Nvu
© Hi-Clarity Communications